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Tag Archives: durch Technik

40 years of “Vorsprung durch Technik”

In 1971, Audi used for the first time the slogan Vorsprung durch Technik (Progress through technology). Today, the Audi slogan reaches 40 years and, just as then, it expresses as well the philosophy of the manufacturer from Ingolstadt. Vorsprung durch Technik, meaning Progress through technology is the motto and slogan that was invented 40 years ago and encapsulate the entire ...

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