Jun 6, 2011

In 1971, Audi used for the first time the slogan Vorsprung durch Technik (Progress through technology). Today, the Audi slogan reaches 40 years and, just as then, it expresses as well the philosophy of the manufacturer from Ingolstadt. Vorsprung durch Technik, meaning Progress through technology is the motto and slogan that was invented 40 years ago and encapsulate the entire Audi philosophy. In 1971 this slogan was used for the first time in an advertising campaign organized in Germany. 12 years later, the advertising agency BBH (Bartle Bogle Hegarty) has seen in these words the German quality and technology and decided to use them in an advertisement for the English public. Two years earlier, on April 26, 1969 Audi NSU Auto Union was formed with a wide range of products which needed a philosophy to incorporate it all, and Vorsprung durch Technik (Progress through technology) has proved to be a winning formula. Today, 40 years after birth, Audi continues to apply this phrase to all new vehicles. Audi 100 Vorsprung durch Technik: Audi – Vorsprung durch Technik: Incoming search terms:audi slogan 2012audi progress through technologyaudi vorsprung durch technik logoAudi Vorsprung durch Technik philosophyvorsprung durch technik wallpersRelated Posts:Geneva 2012 Live: The Audi stand2012 Audi RS5 Facelift – video and photo gallery2012 Audi A6 Allroad Quattro – the official debutDetroit 2012 Live: Audi Q3 Vail ConceptAudi A1 quattro – 256 HP on the most powerful...

May 24, 2011

Audi has recently disclosed a concept version for the Q5 model, powered by a hybrid assembly. Novelty is represented by joining a of hydrogen cells unit and electric engines. Audi unveiled within the Challenge Bibendum, the annual event organized by Michelin, a prototype based on Q5, meant to expose to public the efforts that are made in Ingolstadt to find alternative propulsion solutions. Named Q5 HFC, the abbreviation for Hybrid Fuel Cell, the crossover is, as the name suggests, a hybrid that uses the resources of some electric motors and hydrogen cells. Audi Q5 HFC demonstrates the progress made ​​by the Germans in the hydrogen cells propulsion area, and is not aimed at developing a series version. Audi Q5 HFC uses components of a traditional hybrid system. The polymer electrolyte membrane (PEM) of the cell produces an output of 133 horsepower, while the lithium-ion battery contains 1,3 kWh of energy. PEM is supported by a pair of electric motors located in the vicinity of wheels, for a combined output of 122 hp and 420 Nm of torque. Audi Q5 HFC electric units are kept alive by a 1,4 kWh battery. Audi has not provided information about the autonomy of the model, however, in the test rally, Rally InterCity organized during Challenge Bibendum, the crossover has covered 300 kilometers. Incoming search terms:Q5 HFC audiRelated Posts:Audi S6 – first official photos and informationVideo: Audi CommercialsThe first official sketches of the future Audi Q3Geneva 2012 Live: The Audi stand2012 Audi RS5 Facelift – video and photo...

Today we shall present some of the newest Audi commercials and presentations. We are starting with the smallest member of the Audi range: Audi A1 with “Oomph”, and a message that goes straight to the target: “The Audi A1. Small car. Big on Audi.” Afterwards the Audi officials have released a new short film about a future car, the smallest SUV from the Ingolstadt manufacturer’s range: the outdoor presentation of the Audi Q3 in Barcelona. And, finally, a new episode in the war between the BMW, Mercedes and Audi commercials, an American spot that reveals the way BMW and Mercedes customers are leaving their marks to enlist in the army from Ingolstadt. Audi A1 commercial “Oomph” The Audi Q3 in Barcelona Audi supply and demand commercial Incoming search terms:Audi Ad Oomph AND commentRelated Posts:Audi S6 – first official photos and informationDetroit 2012 Live: Audi Q3 Vail ConceptAudi A1 quattro – 256 HP on the most powerful A1Audi A1 Sportback – official info and photosOfficial: Audi A5 Facelift and Audi S5...

May 15, 2011

Audi has issued some new information about the future R8 e-tron, the electric version of its supercar. With new details, the Germans have also published images from the development laboratory. Audi continues to keep up to date the audience with the progress made by its team of engineers designated to work on developing the future R8 e-tron, the electric version of the new supercar from Ingolstadt. Currently, at the base from Heilbronn-Biberach working is done at the methods of assembly and qualification of technical personnel specialized in this type of vehicle operation. It is said by the officials that Audi R8 e-tron will pave the way for other premium electric models and will become a vehicle of reference for the zero emission vehicles segment by 2020. To achieve the target, Audi will continue its extensive research on lightweight materials, electric new supercar capable of maintaining the weight of e-tron below 1,600 kilograms. Moreover, possible synergies between the assembly line for the electric and petrol models will be studied. Achieving common points would optimize the production cycle and would help at the use of some common components, implicit reducing costs. The future Audi R8 e-tron will be an exact copy of the concept presented in 2009, able to carry two passengers and to offer...

Apr 14, 2011

Audi released today the first information and pictures of the much anticipated Q3, the smallest member of the SUV line created in Ingolstadt. Audi Q3 came to fight BMW X1. After weeks in which the impatience of fans was tempered only by the spy shots, teasers and sketches, Audi has decided to publish today the first Audi Q3 official pictures youngest of the current SUV range from the Germans. Developed on the PQ35 platform of the current Volkswagen Tiguan, the new Audi Q3 measures 4.39 meters long, 1.83 meters wide and 1.60 meters high. Compared to his older Q5 brother, Q3 is 24 cm shorter, narrower by 5.3 cm and shorter by 5 cm. The overall dimensions will allow the model to carry five passengers and provide a trunk of 460 liters in normal conditions and 1365 liters with the seat folded down. As expected, the design lines are part of the Audi brand philosophy, taking a number of elements from the Cross Coupe Quattro concept, unveiled in 2007 at the Shanghai Auto Show. The front is dominated by trapezoidal chrome grille, LED lights, the lights, sharp...