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Volvo promotes its Automatic Braking System through a series of funny videos

Not all cyclists are this noticeable says Volvo in the last commercials of the Swedish brand. The context remains to be discovered in the three videos of the campaign.

Volvo - Not all cyclists are this noticeable

Volvo – ‘Not all cyclists are this noticeable’

After a series of press releases as serious as can be, leisurely explaining the function and utility of its new active safety systems, Volvo decided to promote one of them with a few of funny videos. It is about the Volvo cyclist detection with full auto-brake technology that brakes the car if the driver is distracted and ready to hit a fallen cyclist or a cyclist who tries to cut him off.

The three short video commercials have a unitary message: “Not all cyclists are this noticeable.” The idea behind the videos being that the car “sees” using radars and special cameras this category of road users.

VIDEO – Volvo ‘Not all cyclists are this noticeable’



Volvo Automatic Braking System via Volvo

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