Mercedes-Benz will advertise the 2014 CLA at the Super Bowl next month starring Kate Upton, the Sports Illustrated swimsuit edition cover model. With one month before the XLVII Super Bowl, Mercedes released a 90-second video which shows us how Kate Upton “washes” the CLA. The official 2013 Super Bowl ad, partially filmed in New Orleans (where the game will take place) will feature Kate Upton along with the R&B star Usher.
The purpose of this ad made by Mercedes is to target a more youthful buyer for its stylish compact sedan, and choosing a beautiful 20-year-old pinup girl seems to make good sense. For the record, we’ve rewatched this video several times and we still haven’t been able to locate the Mercedes. Maybe one more time will be the lucky one…
Kate Upton and 2014 Mercedes-Benz CLA Video
2014 Mercedes-Benz CLA – 2013 Super Bowl Commercial (Extended Cut): Soul
A Devilish Willem Dafoe, a Sexy Kate Upton, a Slick Usher and a Mercedes-Benz
2014 CLA & Kate Upton via Mercedes-Benz USA