Ford has already started the advertising campaign announcing the 50th Anniversary from the debut of the Mustang called Ford Mustang Countdown. The legendary American muscle car gets more movies tracing down its life story.
Next year, on April 17th, Ford will celebrate the 50th Anniversary from the birth of one of the most important models in its history: Mustang. The model, a muscle car often synonymous with the entire American auto culture, will celebrate half a century with a series of important events orchestrated by the Blue Oval officials.
Ford Mustang 50th Anniversary – “Mustang Countdown”
The preparations have already begun, Ford announcing the start of a large-scale video campaign, named “Mustang Countdown”. It consists of several videos posted on YouTube that follow the evolution of Ford Mustang, the stories behind it, the people who brought fame and how it influenced the auto industry.
The first seven videos shows the idea that from which the muscle car was born, Ford Mustang toys , the first record production (one million units) and a series of interviews with the people directly involved in the development and promotion of the model over the years.
The Ford Mustang Countdown is just at the beginning, in the next period we will see other videos and ads.
Ford is launching ‘Mustang Countdown,’ an online video series to throw the spotlight on the legendary sports car and the culture that has formed around it all across the globe, and to continue the celebration leading up to the 50th birthday of the car on April 17, 2014.
Kicking off the series – Where It All Started: The Mustang 1 Concept – turns the clock back to the 1962 debut of the first concept car to wear the pony badge. From there, other episodes lift the lid on Ford’s exhaustive Mustang archives, Mustang toys, custom Mustangs and more all featuring unique and often rare footage, exclusive new interviews and expert insight.
“RC Movie Magic: Filming a Chase”, takes a behind-the-scenes look at the creation of filmmaker Zach King’s recent project “The Cliché RC Action Chase.” That short film went viral earlier this year, garnering nearly 3 million views on YouTube. Just like the extensive filmography featuring Ford Mustang over the past 49 years, King’s video puts the Mustang in a prominent role. A pair of radio controlled Ford Mustangs star in an action-packed sequence that features drifting around corners, tight racing and helicopter gunships, all without any computer-generated imagery.
“Fans around the world share a passion for Mustang that embodies the freedom of the open road and the spirit of performance driving,” said Steve Ling, Ford car marketing manager. “The ‘Mustang Countdown’ series is another way in which Ford is honoring that heritage with numerous celebrations over the next year,”
Upcoming episodes will tackle video games, Mustang’s competition heritage custom restomods and more.
More than 9.2 million Ford Mustangs have been sold since the car’s 1964 debut. Mustang has made more than 3,000 appearances on film and TV – including “Bullitt” (1968), “Gone in 60 Seconds” (1974 and 2000), “I Am Legend” (2007) and Drive (2011). In 2014, a modified Mustang will be the hero car in “Need for Speed,” based on the long-running video game series from Electronic Arts.
Ford Mustang Countdown Video
Ford Mustang Countdown via FordMustang YouTube Channel