The Fiat 500 commercial featuring Jennifer Lopez is part of a new advertising campaign developed by Fiat USA and Chrysler Group LLC, aiming to increase the sales for the small and lovely 500 model in U.S. and Canada. The new ad, entitled – My World, features the ‘Until It Beats No More’ song, from Jennifer Lopez’s new album ‘Love?’. Jennifer Lopez already starred in several commercials for the Italian automaker as part of a multi-million dollar contract, which involved the Fiat 500 in her new music video and also performed with the car center stage at the 2011 American Music Awards. Another celebrity involved in the ad campaign is Charlie Sheen, which did a commercial entitled House Arrest and also appeared in its new 2012 TV Series ‘Anger Management’.
“The primary objective of ‘My World’ was to explore the story of Jennifer Lopez, who is a cultural icon. We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by,” said Olivier Francois – Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC. “The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven’.”
The FIAT Brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi,” as well as a 30-second trailer of the video, featuring the vehicle which aired on local and national broadcast networks. The next generation of the FIAT 500 family has arrived stateside, and they’ve come to party. From Italy to the United States, along with the upcoming single ‘Sexy People’ from Pitbull featuring Arianna, the FIAT 500 is sure to attract attention.