Saturday Night Live comedian Bill Hader and Volkswagen Product Specialist Danielle Gumro discuss the 2012 Volkswagen cars in an hilarious new educational series: “Inside the VW Academy” by Volkswagen of America.
Volkswagen of America, Inc. has created a series of humorous and informative webisodes starring Saturday Night Live comedian, Bill Hader paired with trained Volkswagen product specialist, Danielle Gumro, and SNL writer John Mulaney. The series titled, “Inside the VW Academy,” shows the duo weaving together useful and hard-hitting product features in a compelling and entertaining way. The videos will be featured on the official Volkswagen YouTube channel and on its website. The series is made up of eighteen videos in total.
“There was a real collaboration between Volkswagen and Bill Hader on the set of ‘Inside the VW Academy’ and the unscripted comedy resulted in a unique and interesting format to engage consumers,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “This high quality online entertainment highlights our superior German engineering in a new way and underscores all the value you get when buying a Volkswagen.”
The videos feature the all-new Volkswagen Passat, Volkswagen Jetta, Volkswagen Tiguan, Volkswagen Touareg, Volkswagen CC and Volkswagen Golf TDI. Each model will be featured in videos that will highlight key features, safety, performance and technology, and each video shows a competitive comparison. The content will provide factual details interspersed with humorous dialog and comedic improv.
Volkswagen Golf TDI: