Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) have come together and launched a new global initiative, under the theme ‘Reaching Vulnerable People around the World’.
Over the next three years, Land Rover have committed themselves to helping the national Red Cross and/or Red Crescent societies implement or step up priority programmes in fifteen countries with a particular focus on two extensive humanitarian programmes in Sierra Leone and China.
In addition, and because of the worsening situation in Pakistan affecting over 14 million people in an area equivalent to the size of the UK, Land Rover is donating six Defender 110 station wagons to the Pakistan Red Crescent Society to help its disaster relief operation.
Many roads and bridges have been badly damaged; leaving many areas cut off from normal transport links. The vehicles will be used to deliver aid such as food, clean water, shelter and medical supplies to thousands of people in need, in the most remote and cut off communities. Jaguar Land Rover employees have also been raising money to support the relief operation through the British Red Cross.
IFRC under secretary general for programme services, Matthias Schmale said “This new partnership with Land Rover will help us respond more quickly and effectively to help vulnerable people in local communities across the world,” then going on to add, “We appreciated Land Rover’s long-term support. Their ongoing commitment will allow us to plan and implement sustainable humanitarian programmes to deliver lasting change for those affected by crisis. We have placed a high priority on risk reduction and disaster preparedness, and in that context, this initiative is extremely welcome.”
Phil Popham, Land Rover managing director, added: “Since 2007 Land Rover’s support to the IFRC has included the donation of 60 vehicles, raised over £2.5 million and reached nearly 100,000 people. Therefore, we are proud to again be working in partnership with the IFRC on important humanitarian initiatives such as these. The support we provide will help change lives across the world – making a huge difference to vulnerable people in hard-to-reach areas, both locally and overseas.
This support by Land Rover will enable Sierra Leone Red Cross Society to reach more inaccessible communities and improve some of their basic utilities such as safe water. It will also help provide heath care and strengthen so they are more resilient to any future disasters that they may face.
The benefits of this initiative will also be felt in China and the Red Cross Society of China’s HIV awareness programmes. This will be focussed on those who are particularly vulnerable to contracting HIV. In total, Land Rover’s support will provide essential help to over 120,000 vulnerable people in these 2 countries, and many more in Pakistan.
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Ant Bradshaw is working for SaveonnewVans which can provide you free quotes on all of the Land Rover range, including the defender, and many more manufacturers.