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Concorso d’Eleganza Villa d’Este

Concorso d’Eleganza Villa d’Este is the most important beauty contest for classic cars from Europe. It is held every year in May on the shores of Lake Como in Italy.

Concorso d'Eleganza Villa d'Este

2012 Concorso d'Eleganza Villa d'Este

A contest of elegance for cars is where we might meet the most beautiful and neat classic cars. Perhaps the most famous competition of its kind in Europe is held every year on the shore of Lake Como. The contest bears the name of the host, Grand Hotel Villa d’Este, a special place in the town of Cernobbio. In May, here gather the most beautiful classic cars, motorcycles and concept cars. It is a good opportunity for the big manufacturers to present special models. For example, Aston Martin presented here the exclusive One-77 coupe in the 2009 edition.

Concorso d’Eleganza Villa d’Este photo gallery

Concorso d’Eleganza Villa d’Este

The car elegance contest of Villa d’Este had the first edition in 1929, and was originally called Coppa d’Oro Villa d’Este. The competition was organized by the Automobile Club Como, Grand Hotel Villa d’Este and the Comitato di Cura di Como. The contest was organized until 1949, then was forgotten for 40 years.

The first attempt to revive it was organized in 1986 and 1987. Unsuccessfully. Then another nine years passed before the 1995 edition, which was continued with difficulty, despite financial problems and attendance. The savior of the Concorso d’Eleganza Villa d’Este was Bavarian, because then the competition came to the attention of BMW group: in 1999, the German mark became the owner, under the leadership of Christian Eich, senior director of BMW Classic.

The key to success of the “reinvented” version is the top atmosphere that the organizers manage to recreate each year. They rely on an air of true aristocracy rather than commercial atmosphere usually found at such events. In the past 10 years, the contest was held under the patronage of the BMW group, which works closely with the Grand Hotel Villa d’Este.

Usually, about 50 historic cars can be seen and judged by a prestigious group of judges chaired by Lorenzo Ramaciotti. The most important prize awarded in this contest is the BMW Group Trophy awarded to the most beautiful car present at the competition. The public plays an important role in the Concorso d’Eleganza Villa d’Este, voting for the Coppa d’Oro Trophy.

The elegance contest of Villa d’Este will remain an important milestone in the automotive world and not just classical. The European event on the shores of Lake Como from Italy is an opportunity for the public to get closer to rare and elegant automobiles and the big manufacturers have a good opportunity to present their latest designs studies and unique models.

This year’s edition of Concorso d’Eleganza Villa d’Este was a good opportunity for BMW to present a model whose unique design was developed with the Italian designer Zagato. BMW Zagato Coupe stunned the audience with its lines of historical inspiration.

2012 Concorso d’Eleganza Villa d’Este – The Winners

The grand award for concepts and prototypes was given to Alfa Romeo 4C. This prize was awarded by public referendum.

Alfa Romeo 4C

Alfa Romeo 4C at 2012 Concorso d'Eleganza Villa d'Este

In the historic cars category, one model has attracted almost all the important awards. Coppa d’Oro Villa d’Este, Trofeo BMW Group and Trofeo BMW Group Italia had been awarded to the 1933 Alfa Romeo 6C 1750 GS Figoni. This model raised virtually all the major trophies in the 2012 Concorso d’Eleganza Villa d’Este.

1933 Alfa Romeo 6C 1750 GS Figoni

1933 Alfa Romeo 6C 1750 GS Figoni at 2012 Concorso d'Eleganza Villa d'Este

Trofeo FIVA – Best kept prewar classic car: Avions Voisin C 25 Berline Aerodyne (1935).

Trofeo ASI – Best kept postwar car: Porsche 917 / K Coupé (1969).

Vranken Pommery Trofeo – Best iconic car: Mercedes-Benz 300 SL Gullwing Coupé (1956).

Trofeo Foglizzo – Best Interior: Ferrari 250 Europa Coupe bodywork by Vignale (1954).

Trofeo Auto & Design – Best Design: Lamborghini Countach LP 400 Coupe bodywork by Bertone (1975).

In the motorcycle category, the top award – Trofeo BMW – 1939 Gilera Rondine 500.

2012 Concorso d’Eleganza Villa d’Este

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