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2014 Subaru Forester Puts the ‘Sport’ Back in SUV by Putting REAL Families into RALLY Races

Subaru Canada is inspiring families to experience the adventure and adrenaline of rally racing with the launch of its new 2014 Subaru Forester campaign, “Forester Family Rally.”

2014 Subaru Forester

Subaru Forester Family Rally

The integrated national campaign challenges Canadian families to sign up online for a chance to win an all-expense-paid trip to participate in the Subaru Forester Family Rally – a rally-style event that will put families in head-to-head competition to win an all-new 2014 Subaru Forester.

“The new 2014 Forester really puts the ‘sport’ back in SUV,” says Geoff Craig, director of marketing, Subaru Canada. “The campaign cleverly proves how everyday drivers can tackle a variety of terrains with confidence, reinforcing how the Forester is different from other compact SUVs, with its All-Wheel Drive and superior road handling capabilities.”

Subaru Canada will fly five qualifying families to Mont-Tremblant, Québec to compete in family–friendly, action-packed competition. The families will collect points throughout the race by properly maneuvering through obstacles and using the Forester’s one-of-a-kind features to complete the course with the most accuracy. The winning family will be taking home a brand new 2014 Forester.

The campaign features a 30-second television spot, “Family Rally” (‘Forester Family Rally – 30second TV spot’ on YouTube) which offers a look at what the rally experience would be like for your family. It also highlights some of the Forester’s new features like the X-MODE, which is demonstrated in the ad as the mother safely navigates the vehicle through a challenging up-hill portion of the track with a swift push of a button.

Enter the contest for the chance to compete in Subaru’s next family rally by visiting www.familyrally.ca

2014 Subaru Forester Family Rally

About the Forester Family Hub

Users can watch each family’s rally run, switching camera angles for a closer look at the action, monitor heart rates, view post-race interviews and check-out the results. For the truly adventurous, users can either book a test drive or register for a chance to compete in the next Forester Family Rally event via the micro-site.

About the Subaru Forester Family Rally

Contest closes June 9, 2013 and winning families will be chosen June 17,2013. Please find rules and regulations HERE.

About Subaru Canada

Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan.  Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of over 85 authorized dealers across Canada. For more information about Subaru and its full line up of Symmetrical Full-Time All-Wheel Drive vehicles, visit www.subaru.ca.

For additional images and information, please see this FTP server: ftp://ftpeast.ddb.ca.

username: SubaruShare / Password: Cars / Folder: SUBARU FORESTER FAMILY RALLY

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