Nov 26, 2010

Advertising is not what it once was. Consumers today are more informed and more aware, more difficult to satisfy and less loyal to brands. Sure it’s not moral to implant artificial needs which require mental and financial efforts. Luckily for those who rebel against this kind of manipulation, such advertising is fast approaching an end and marketing specialists know that. The rise of consumer awareness. In 2002, marketing specialists Sue Haynes, Clive Nancarrow and Andy Baker signaled the rise of savvy consumer type. In few words, he is informed, sophisticated, powerful and has an ironic or playful approach to advertising, because he knows many of the backstage elements of marketing and advertising. For now is a minority, but he is able to determine the removal of traditional marketing strategies. However, the trend is clear. Advertising is not what it once was. Only 18% of traditional advertising on TV making profit, because only 14% of consumers still believe in advertising (Larry Webber). Where are we going then? For advertising based on personal recommendations for that 90% of consumers trust friends’ recommendations (Nielsen Global). Consumers are changing, and with them changes and marketing strategies. It was time for advertising to reap a part of what has sown. Keeping a close eye on your finances has never been a bad idea. At the moment it seems more important than ever, given the uncertainty in the economy. You must first compare the market car insurance to find the best deals available. To help you see like-for-like quotations, online comparisons can...

Jun 30, 2010

To make the article clear from the beginning, we will not talk about what cars will be developed in the future or if we are going to use flying cars or if we’ll use teleportation stuff in order to move our self’s from A to B. No, this article is about normal cars, usual cars, which we are using and enjoy driving and seeing on the roads today, cars that we hope to be able to also use them in the future. Personally, I like seeing old BMWs driving beside me on the street; I like to see funny Trabants with bright colors, pulling a huge cloud of black smoke made from the oil and gas mix. I like to see cars that I’ve dream to have when I was a child and with a bit of luck be able to also drive them. This is what this article is about; we will try to find some today’s cars that we will like to see in the future on the streets. And I will start by mentioning that we will exclude from beginning exotic cars, I don’t see so many Ferraris or Aston Martins on the streets today, not to say in the future, maybe is because I don’t live in California or near the Nurburgring, but this is not the point. Don’t get me wrong, I will be smiling an entire day if in 20 year time a Bentley Continental Super Sport with his W12 and 621 bhp will pass near me. But the problem is that there are more chances that a Renault Megane RS to make your day in the 20 years time then a Lamborghini. Or let’s look at the problem from a different point of view, maybe in 20 years time we can afford to have all this exotic cars and we will be bored to see them every day on our garages, so, we will turn...

Jun 1, 2010

Trying to find something intelligent to write this week, I was put in the situation to chose between the girls behind the string wheel or where is the auto industry going to, but, after seeing a nice ad today, I’ve changed my mind and decided to share with you some of my impressions about some of the nicest car adverts of all time. I will start with the ad that opened the idea. Is fore the new Mercedes E class BAS safety system that “senses dancer and increase braking power”. Most of the comments from my friends are related to the idea of the ad, that is smart and well thought. But I will go a little bit further, first of all I like the sound track, the piano is doing is job nicely, and puts the viewer in the story of the ad, plus the Death’s character is a masterpiece. But after watching it many, many times, I do have some questions: why is the ad not respecting the usual idea of the Death (spirits or death persons) appearing in the back of the car and the driver seeing them only by looking in the review mirror? And come to think about it, I think I know why, is because and I am sure about this, the Death and her scythe will not fit in the back. Even that the E-class is a big car, the front seats are also very large and the leg room in the back is not very good, so, yes, at this chapter, the Death made the right decision to seat in the front. The other problem I have with the ad, is how many cars did they used? Did they start the BAS system before shooting the ad? Or did it like with the S-class when they first presented the system to the...

May 25, 2010

For those that don’t know what Carnauba car wax is, google‘it and you will understand how you can make your car shine so hard that you can look at the sun but not at it, is simple, you have to wax on and wax off. You will not get an martial art expert but you can lose a pound or two if you try a little bit. This week’s story starts on a Saturday morning in the hood. Some of you, if you’ll see the buildings from eastern Europe,  will associate them to the ghettos from the states, and you will not be very far from true, beside the black color and the poverty. I don’t think you can see a last year BMW 5 series in the ghetto,  but you can be sure to see a couple of those near the 2 rooms buildings here. The vast majority of the youth these days, consider these buildings the symbol of communism and most of them, even if they were playing with their weenies in the sand and weren’t able to wipe their shit up their bottoms when the communism ended around the Europe, say that Stalin himself was the designer of these buildings, and that he was the mastermind in placing the light bulb in the center of the room, and gather a lot of persons in a small area. Leaving the stupidity aside, the idea was simple, they had to have houses for all the work force from the factories around the big cities and these buildings were the simplest solution to have lots of people near their working places. This made moving them from A (house) to B (work) a lot easier then if they were to have their own, on the ground house. Coming back to the story. Sunny Saturday...

May 12, 2010

I know that someone will get kicked in the nuts by posting big boobs girls on the website, but that is not my problem, since they have a part of the website just for cars and girls, I don’t see the problem with this article to be inadequate for a car addict’s web site. And first off all, this will not have any naked girls, no boobs and no round bottoms, I know that most of you are disappointed right now and you were waiting to see a nipple or something like that, but this is not the point, this is a serious car website and they don’t allow cars with nipples, and when I say “they” you probably will think at the moderators of the website, that they have a moral principle to look for and that they can’t be influenced by any round thing that you show them… yeah! Right! By “they” I meant the owners of the moderators. And by making clear what will follow in this article, let’s begin. You will ask me why did I named the article “Cars and Girls” since no girl will appear in it, and no car model will appear with her new pink car, well is like this: most of the mean guys from the auto industry are using girls in order to sell all kind of stupid and useless stuff, if they want to sell a tire, they will put a booby girl next to the tire and bang, the tires will be sold like hot bread, same for the engine oil, same for tuning articles and so on. Most of us don’t see the connection, and maybe there is any, but the seller’s minds know something that we don’t. They know that most of the target for their products is fat, unwashed and ugly, stupid mans that...

May 6, 2010

No, is not the western movie, or Clarkson’s DVD, is just a short article with three cars and an idiot writing his stupid points of view for each car. Is not hard to read or understand, the idiot that wrote the text is not that smart to use unknown words even for a monkey; so if your girlfriend lets you waste a little bit of time and the South Park episode is not on the air yet, you can read this. The Good Will start with the good car, and why it’s good, what makes it different and why I’ve considered it for this article. Well, first, it has a 2.0L twin-scroll turbo 4-cylinder engine rated for 250 PS (184 kW; 247 bhp) at 5500 rpm and 340 Nm (250 lbft) at 3000 rpm with 6-speed manual gearbox, front splitter, extended sills and wheel arches, rear diffuser with central exhaust pipe, and 18-inch alloy wheels (19-inch if your dad is working for a road construction company). Aluminum pedals a RenaultSport steering wheel with thumb grips, analog rev counter and sport seats with extra lateral support dress up the cabin. Yes, it’s the Renault Megane RS, a nice car to drive, a lot of power for the price it has and a yellow paint job to last you until the end of the road. I know I’ve didn’t told you the second good part, and that is because it is not related to the car itself,  is related to the cars in its class, the Seat Leon Cupra R or the Focus RS or ST, or the Golf GTI (will not compare it to the Golf R because it has 4 wheel drive). All these cars, even if some of them have a lot of horses in plus, they cost a lot of money more, and according to all the...