Oct 25, 2010
Paris Motor Show, which opened its gates this fall, revealed the intense struggle between two generations of vehicles. Many of the cars displayed in the exhibition will renew, in the following months, the European automobile market, while most of the electronic concepts will have to wait at least a year to find the right path to showrooms. The new car market in Europe is ready to be overwhelmed by a new generation of vehicles. We are thinking of cars which are more accessorized, full of electronic command and control systems, equipped with engines that produce low carbon dioxide emissions – satisfying the increasingly stringent regulations imposed by authorities all over Europe. If for a so-called ZEV (Zero Emissions Vehicle) the customers will have to wait a little bit more time, for a new classic motor car, which made its debut at one of the most prestigious auto exhibitions worldwide the dealers’ price lists will be revealed very soon. According to a spontaneous survey made among the visitors at Paris Motor Show 2010, one of the most appreciated vehicles which will have a major impact on the auto market is the new Ford Focus. Although there can be found both positive and negative impressions regarding its design, because of the Ford worldwide reputation, the new Ford Focus is likely to draw more and more customers into showrooms beginning with the first months of 2011. If we take into account the fact that Ford manufacturers are very ambitious and wish to seize the European market, then it is quite clear that we will witness a true marketing offensive once the...

