Oct 13, 2010
Rolls Royce at Paris Motor Show 2010
The British luxury brand has displayed five special edition vehicles at the Paris Motor Show 2010.
The amazing Rolls-Royce special look was created by the designers at Goodwood, their purpose being mainly to offer their customers the possibility to personalize their vehicles.
The list of special editions includes the new Rolls Royce Phantom EWB in Gunmetal color, with leather upholstery, veneer cup holders and other unique features.
“Ghost is a more approachable Rolls-Royce that is bringing an entirely new type of customer to the Rolls-Royce brand. But in Paris we are also demonstrating how we continue to strengthen our position as the pinnacle luxury brand thanks to the enduring appeal of Phantom family and the depth of our bespoke personalization service” affirmed CEO Torsten Müller-Ötvös.
Rolls Royce Phantom Drophead Coupe came to Paris Motor Show 2010 in Carrara White metallic color and also with a lot of new features aiming to increase the comfort and luxury levels. This vehicle is considered to be the embodiment of perfection. When it comes to design, originality is the key element. “Our absolute priority was to create a motor car that is clearly a Rolls-Royce even when the radiator grille is not in view. More than this, the new car has to stand apart from all others on the road” said Ian Cameron, Chief Designer of Rolls-Royce Motor Cars.
The British car manufacturers have also presented at Paris Motor Show 2010 the Rolls Royce Phantom Coupe and two versions of Ghost.
Rolls Royce is trying to take advantage of the upward trend registered in the last period. Last year the brand sold 1002 units and in the first eight months of 2010 it managed to sell 1467 vehicles, though the manufacturer hoped to merchandise more than 2000 units.
Although Rolls Royce is one of the most appreciated brands on the super luxurious car market and as a result-the manufacturers should focus on the feasible market, it actually concentrates its efforts to satisfy the customers in the largest emerging markets.