Fiat will launch a special edition of the Fiat 500 model in partnership with Gucci. Fiat 500 by Gucci will be promoted by the Gucci Creative Director Frida Giannini and with the help from top model Natasha Poly.
Fiat and Gucci join forces to give birth to a special edition of the Fiat 500 model, highly personalized by Frida Giannini, creative director of the Gucci fashion house, after a collaboration with Centro Stile Fiat. The result was Fiat 500 by Gucci, a model with personality that will be promoted worldwide through a provocative campaign, orchestrated by the two partners and presented by Natasha Poly.
The advertising project was initiated by the same Frida Giannini, who enlisted the help of the top model Natasha Poly. Natasha Poly has posed provocatively in Rome with the Fiat 500 by Gucci customized model. The promotion will start in major cities such as Paris, London and Tokyo, and later will be extended worldwide.
The new Fiat 500 by Gucci is available during the period 1 April – 30 June as the orders are made solely on the dedicated website of the model. With a fixed price of 17,100 Euros, Fiat 500 by Gucci comes with a two-color soft leather upholstery and a series of customization elements that remember the exclusive nature of the of the model.
Fiat 500 by Gucci:
Gucci and the Fiat 500 at Milan Fashion Week: