Cadillac took advantage of the car fans presence at the 2013 Pebble Beach Concours d’Elegance and presented in a world premiere the Cadillac Elmiraj Concept. The concept inspired by the 1967 Eldorado vehicle is announcing the next generation of the Cadillac’s flagship.
The world famous Pebble Beach Concours d’Elegance which takes place at Pebble Beach, California, tends to become a miniature auto show. BMW officially unveiled in the Californian sun the new BMW M4 Concept Coupe. The prototype will be the M3’s successor, the most dynamic midrange model of the Bavarian manufacturer. Now Cadillac comes with another world premiere, also a concept car, this time from the chic range models presented at the American event.
Cadillac Elmiraj Concept – Design & Engine
The American surprise is called Cadillac Elmiraj Concept, a two-door coupe that comes with four seats and rear wheel drive, and is ready to battle with big names like Mercedes-Benz S-Class, BMW 7 Series and Audi A8.
According to the brand’s officials present at Pebble Beach, Cadillac Elmiraj Concept previews a real series model, being a pre-production version of it. Obviously, given the nature of the bodywork chosen by Cadillac, we face a future coupe version of the American saloon, which leads us to the presence of at least two body configurations.
In terms of design, Cadillac Elmiraj Concept is based on the aggressiveness shown by the vertical optical blocks which became as a sort of “stamp” of the brand, while the rest of the design details seem inspired by another appreciated Cadillac prototype – Ciel, also launched at Pebble Beach in 2011, and the loved 1967 Eldorado.
Besides the bold design lines of the new concept car, Elmiraj comes with a novelty, that in the first phase might escape the untrained eye: a new Cadillac logo. The American designers say that might appear on the other brand’s models starting with 2015.
As a nice final touch, under the Cadillac Elmiraj Concept bonnet is a 4.5-liter twin turbo V8 engine that develops 500 horsepower and 500 pound-feet of torque (678 Nm).
“Elmiraj is a concept that not only explores new design ideas, but seeks new production and assembly techniques of high quality materials.” Gael Buzyn – Director of Interior Design
CARMEL, Calif. – Cadillac today revealed the Elmiraj Concept, a grand coupe expressing the pure enjoyment of driving and exploring new dimensions for Cadillac’s ongoing expansion. The Elmiraj Concept showcases a new vision for luxury driving and the top of the brand’s expanding range.
“Cadillac is fueled by the creativity of our designers, led by Ed Welburn,” said Bob Ferguson, senior vice president, Global Cadillac. “Elmiraj provides a look inside the Cadillac Studio on how we envision performance and luxury for the next generation of luxury drivers.”
“Elmiraj advances Cadillac’s provocative modern design and performance, contrasted with bespoke craftsmanship and luxury,” said Mark Adams, Cadillac design director. “It explores performance driving, as well as how we’re approaching elevating the Cadillac range and new dimensions of Art & Science philosophy.”
“This concept is the second chapter, following the Ciel Concept, of our exploration of the personas of true luxury,” said Clay Dean, executive director of advanced design. “This project originated around the simple persona of “the drive,” or the visceral experience of driving a great luxury coupe. It’s an expression of the confidence and poise you feel driving a high-performance car, which we feel is an essential element of top-level luxury.”
“Elmiraj is about poise and proportion,” said Niki Smart, lead exterior designer. “We wanted a mature statement for Cadillac, where simplicity and subtle adornments create a purposeful presence.”
“A concept provides not only an opportunity to explore new design ideas, but to pursue new techniques for elegant craftsmanship and materials,” said Gael Buzyn, lead interior designer.
“We were influenced in particular by the 1967 Eldorado, both its actual design and the fact that in its time that car was a very stark contrast and a new direction. More recent design like the CTS-V Coupe and the ELR are provocative,” said Dean, the advanced design director. “Both of these cars were major statements of performance and luxury and drove Cadillac forward into new territory.”
Designers at General Motors’ advanced design studio in North Hollywood, Calif., under the direction of Frank Saucedo, led the development of the car’s interior and exterior. Elmiraj was hand-built by in-house craftsmen in Michigan.
Cadillac Elmiraj Concept Video
Cadillac Elmiraj Concept Wallpaper [photo gallery]
Cadillac Elmiraj Concept via Cadillac