Fiat-Chrysler Automobiles CEO Sergio Marchionne said clearly that the Jeep brand will not be sold in any form, amid speculation that the FCA would like to give the company to the Chinese from Guangzhou Automobile Group Co Ltd (GAC).
The Jeep brand is seen as a lead in the Fiat-Chrysler group’s offensive to boost sales and profit, especially in US. FCA CEO Sergio Marchionne believes in the Jeep potential and says the brand will not be sold in any way.
He denied speculation that Jeep would be sold to the Chinese at GAC, one of the FCA’s partners.
“We’re not going to break up anything,” Chief Executive Sergio Marchionne said at a news conference at the Detroit auto show. “We have no intention of breaking it up and giving anything to the Chinese.” While FCA is talking to the Chinese automaker about helping it enter the U.S. market “none of these things are designed to impact on the independence of FCA.”
Before leaving office next year, Marchionne says the future FCA is dependent on retaining its important brands. The new CEO of the Fiat-Chrysler Automobiles will be presented in the first part of 2019, appointed from within FCA.