Mini supports this year the 20th edition of the Life Ball event, held in Vienna and dedicated to the fight against AIDS. This year, the British car manufacturer has joined forces with Franca Sozzani, the most influential woman in the Italian fashion scene, editor in chief at the peninsular edition of the prestigious Vogue magazine.
Mini Roadster Life Ball photo gallery
Mini Roadster Life Ball, Franca Sozzani and fight against AIDS
Mini offered the opportunity to Italian journalist to create its own interpretation of the Roadster. Franca Sozzani decorated Mini Roadster’s roof with complex floral design, but stylish, in combination with Deepest Purple color and golden stripes, iconic for the rally MINI.
For the Mini Roadster Life Ball interior, Franca chose a rich embossed leather, imprints also found on the dashboard. Brown is found inside, on the instrument panel.
It seems that the special edition customized by Franca Sozzani has attracted the attention of guests, many personalities bidding to purchase the unique car. Mini Roadster Life Ball finally sold for 54,000 Euros, a sum that will be donated to help those suffering from AIDS.
“The concept behind the MINI personalization is inspired by beautiful and elegant women which in the past used to wear a head scarf when driving a convertible. Flowers are a symbol of life and joy. And Life Ball always fight for life and joy,” said Franca Sozzani about inspiration used in designing the Mini Roadster Life Ball special edition.
Mini Roadster Life Ball via | Mini