Apr 21, 2010
Mercedes E-Class, BMW 5 Series and Audi A6 will receive a serious rival from Maserati. It will cost just 55,000 euros and will be launched until 2013.
The future plans of Fiat Group were presented today by Sergio Marchionne at a press conference held in Italy. These included some interesting references to the Maserati brand. According to the information disclosed today by the Italian boss, the trident brand will introduce next year a model that will cost a little over 50,000 euros. This new Maserati will become the cheapest model in the range of the Italian brand and should take over the market against Mercedes E-Class, Audi A6 and BMW 5 Series.
Although Marchionne didn’t reveal too much information about the new model, the Italian boss said it will offer a package with specific content to exploit the DNA of the Maserati and the target of this model is to ” steal “10 % of European car sales in this segment.
Some other plans discussed today include the launch of a new generation of Quattroporte until 2014. This new model will have a completely innovative design. Instead, Maserati Granturismo and Grancabrio will not be changed until 4 years as they are considered new models in the range of the luxury Italian brand.