Ferrari will implement an extra work shift and could increase production to 9,000 units per year in 2018 as a result of increased customer demand.
Ferrari has set out to achieve an annual production of 9,000 units in 2019, in order to increase profits and at the same time to maintain the brand’s exclusivity.
However, the Italian supercar manufacturer has been experiencing an increase in the number of applications for its models lately, which is why it has already begun to adapt to the situation.
According to sources inside the company, Ferrari will be introducing a new shift in the assembly area in addition to the existing one. Following this change, it is estimated that Ferrari will reach its production target of 9,000 units per year in 2018, with a total output of about 8,400 units expected in 2017.
Ferrari hopes to double its operating profit to around 2 billion EUR by 2022, but at the same time it has proposed not to exceed the threshold of 10,000 units per year to preserve brand exclusivity. Currently, customers have to wait over 12 months to receive the ordered supercars as a result of the many requests Ferrari have received.