Pessimistic news continue regarding the number of new cars sold across Europe: the first quarter of 2013 counted a downfall of almost 10% over the same period in 2012. And March is a new month of distress for car dealers. This article compares all the numbers, March 2012 vs March 2013!
New car sales in Europe in March 2013 reached 1.3 million units, 10.2% lower than in March 2012. Only UK has increased with 5.9%, while the major Western European auto markets remain in the red zone: Germany -17.1%, France -16.2%, Spain -13.9% and Italy with -4.9%.
New cars sold in Europe in March 2013
Regarding car brands sales in Europe, the situation is as follows (in brackets variation compared to March 2012):
- Volkswagen: 151,601 units (-14.6%)
- Ford: 107,954 units (-15.8%)
- Opel / Vauxhall: 97,861 units (9.8%)
- Renault: 76,795 units (-15.9%)
- Peugeot: 75,400 units (-13.5%)
- Audi: 73,968 units (-8.8%)
- BMW: 68 329 units (4.4%)
- Mercedes-Benz: 64,179 units (+0.6%)
- Fiat: 62,270 units (+8.0%)
- Citroen: 60,433 units (-19%)
- Nissan: 55,893 units (-9.9%)
- Toyota: 55,017 units (-15.7%)
- Skoda: 48,620 units (-5.4%)
- Hyundai: 43,901 units (-9.5%)
- KIA: 36,060 units (+3.7%)
- Seat: 30,353 units (+1.3%)
- Dacia: 23,261 units (+20.2%)
- Honda: 22,113 units (+17.4%)
- Volvo: 21,293 units (-12.4%)
- Land Rover: 18,443 units (+11.3%)
- Mini: 17.922 units (-5.5%)
- Mazda: 16,758 units (-17.7%)
- Suzuki: 16,389 units (-14.8%)
- Chevrolet: 12,922 units (-29.2%)
- Mitsubishi: 7,845 units (-11.1%)
- Lancia / Chrysler: 7542 units (-18%)
- Alfa Romeo: 6,982 units (-29.4%)
- Smart: 6,678 units (-15.6%)
- Jaguar: 5,045 units (+21.2%)
- Lexus: 2,543 units (-27.9%)
- Jeep: 2,024 units (-24.3%)
Western Brands New Car Sales March 2013
Volkswagen stays ahead, but the German manufacturer is hit by a significant decline of almost 15%. The following general classes are two other German manufacturers, Ford and Opel; Ford managed to stay above the barrier of 100,000 copies sold, but both brands are down in March 2013. German domination is interrupted by Renault and Peugeot, followed by the premium Teutonic trio where Audi is king, while Mercedes-Benz is one of the three with a slight increase in sales this month.
Fiat recorded an unexpected plus 8%, which places the Italians before the French from Citroen, which close top 10. The best Japanese manufacturer, Nissan, is well-placed, with a difference of less than 1,000 copies compared to Toyota. Then comes the “scuffle” between Skoda and Koreans from Hyundai and KIA, the latter having increased sales.
By far the largest increase in sales this month holds Dacia who managed to sell in Europe in March 2013 a fifth more cars than in March 2012. The Japanese brand Honda also witnesses a rather important resurgence of sales, while Land Rover continues its upward trend, approaching 20,000 copies sold.
Overall, the first quarter of 2013 shows a more than pessimistic trend during this period, total sales of new cars in the EU dropped by 9.8%. Germany is strongly affected by the car crisis, down with 12.9% in the first quarter compared to the same period in 2012, followed by France (-14.6%), Italy (-13%) and Spain (-11, 5).
Only the UK seems to “swim against the current,” with the first quarter growth of 7.4% on the English auto market where in the first three months of 2013 a total of 600,000 new cars were sold, with only 70,000 units less than in Germany.
As regards Eastern Europe, Romania became one of the last car markets in Europe, in relation to potential: March 2013 only 3,324 new cars were sold (-32.2% compared to March 2012) and the first quarter of 2013 counted 12,387 new cars sold (-11.3% compared to the first three months of 2012). Bulgaria and Ukraine have better numbers.