Nissan launches advertising campaign in the UK called “How to beat the Germans” to promote the 370Z and the GT-R by highlighting their “superior performance but at a lower cost than comparable direct to the German rivals” . So these days Audi TTS and Porsche Cayman are turning the streets of London with provocative writing on the side: “more expensive, slower and less powerful than a Nissan 370Z” (Audi) and “Dreaming of being as fast as a Nissan 370Z” (Porsche). The Japanese based these beliefs on the relationship between cost and capacity accelerative power, the Nissan 370Z which pose a clear advantage over rivals. This is also valid for the Nissan GT-R.
According to Steve McLennan, Nissan UK Marketing Director, “this campaign only serves to change the belief that German cars are the only point of reference when it comes to performance and quality. We believe that our cars can outshine the competition directly comparable price in performance that is accessible and it is time to show it publicly.” Notice how the car does not have photo brands Audi and Porsche, perhaps to avoid what happened at the Festival of Speed at Goodwood, where there was a first taste of “How to incaXXare the Germans.”