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SEMA Show 2010: Hot Rod Alley

In how many ways can you imagine a car?  We could find a satisfactory answer on The Hot Rod Alley, at SEMA Show 2010.

Since 1967, when SEMA got show on road, the hot rod industry displayed their most innovative and unrivaled products. The Hot Rod Alley is the place where visitors can admire and in the same time evaluate the most enchanting custom-built hot rods. However, the Hot Rod Alley section has been created mostly for car enthusiasts who wish to be in touch with the latest trends and technologies. SEMA is a great opportunity for exhibitors to present and advertise their products. Retailers come to SEMA annually to see, analyze and find out more about the products in the New Products Showcase. There they can choose from a wide range of hot product categories such as: engine components, paint and body parts, interior elements, electronic components, transmission and drivetrain, shop tools and equipment. This year the New Product Showcase has broken a record, 1,621 product registrations being confirmed by SEMA show representatives.

At SEMA Show 2010, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market visiting the Hot Rod Alley. The SEMA Show Hot Rod Alley enjoys a similar feeling as buyers, media and other attendees visit the over 200 booths with more than70 exhibitors registering 90 products in the New Products Showcase. People scanned products from Hot Rod Alley section 2,955 times during the SEMA Show. Then the judges presented the elite New Products Showcase trophies to five exhibitors from Hot Rod Alley: Flaming River Industries, MasterShift, RideTech, Coker Tire and Dakota Digital.

Hot Rods are typically defined as highly modified vehicles used for street travel and show competitions based on body types originally manufactured from 1920 to 1940.  Hot Rod Alley may be the most creative and artistic section of the SEMA Show 2010 and is all about modification and customization.

On the other hand, the Hot Rod Industry Alliance, which is aimed to promote and enrich the hot rod industry, came this year with interesting ideas and strategies to improve its members’ businesses. The Hot Rod Industry Alliance commission has awarded Jack Chisenhall the 2011 Robert E. Petersen Lifetime Achievement Award for his innovations in the automotive air conditioning industry. Jack Chinsenhall is one of the main originators of Street Manufacturers Association which has been transformed in HRIA SEMA council.

In addition, the Specialty Equipment Market Association has awarded the best products in the New Product Showcase. The winners have been elected on criteria that implied innovation levels, quality, technical achievement and popularity among car products enthusiasts. Some of the most representative 2010 Product Award Winners are: LOKAR Performance Products, Drive-by-Wire Throttle Control- Best Engineered New Products category; Pro Comp/ Smittybilt, M1 Truck Bumper- Best New Exterior Accessory Product;  Omix-Ada/Rugged Ridge, Rugged Ridge Interior Trim Kit for the 2007-2010 Jeep JK Wrangler in the Best New Interior Accessory Product range; Directus, Prodigy One in the Best New Merchandising Display category; Directus, Prodigy One for the Best New Mobile Electronics Product and many others.

HRIA, The Hot Rod Industry Alliance (formerly SRMA, The Street Rod Marketing Alliance) is dedicated to addressing the challenges facing their segment of the automotive aftermarket and to preserving and promoting the hot rod industry.  HRIA’s primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby. The Hot Rod market includes all products and services used in the construction, maintenance and operation of hot rods and customs.  This includes: custom and specialty parts, tires and accessories for hot rods such as: bodies, chassis parts, gauges, aluminum radiators, wiring kits and more. Customs are vehicles from 1949 through the late 1960s which have been modified for the same purposes. Legendary hot rod builders will have their work represented in this section as featured vehicles and new products suited to this important niche will be present throughout the exhibit.

On the Hot Rod Alley at SEMA Show 2010 car addicts can visit the stands of: Bob Drake Reproductions Inc., Unisteer Performance Products, Quiet Ride Solutions, Hub Garage, AutoTrader Classics, DuPont Refinish, Marquez Design, Gennie Shifter, Be Cool Inc. or Stainless Steel Brakers Corp. The Hot Rod Alley is abounding in new and improved products awaiting to augment the performances of our future customized vehicles.

The Hot Rod section of the SEMA Show 2010 will provide today’s business leaders and employees with the same education and training opportunities in the automotive aftermarket industry that SEMA provides throughout the year. These educational tools include: technical seminars, workshops, certification programs and hands-on demonstrations.

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