Oct 12, 2010
DeZire is the latest concept car of the French brand, proudly presented by its ambassadors at Paris Motor Show 2010. The French manufacturers consider it a pioneer in the automobile industry: the car heralding a new design language and a new technological direction which will be adopted by Renault in the near future. Renault DeZir combines in a Kevlar body defining elements which will characterize the new Renault generation: electricity, sensual lines and minimalism. These attributes are part of the “Drive the Change” philosophy, asserted for the next five years and explained by the Renault ambassadors through the words “simple”, “sensual” and “warm”. Regardless of these big words, we have seen at Paris Motor Show a concept car that will inspire the design of a new range of cars. Laurens van den Acker is the designer who made the appearance of this car possible. Moreover, Renault representatives tell us that there will also be great changes in the creation process of...

