BMW i3 was officially unveiled, the first electric production model from BMW. The Germans have invested two billion Euros to develop the model and released it in an event conducted simultaneously in three countries and broadcasted over the Internet.
BMW i3 debuted today in a streamed live presentation on YouTube, but organized in parallel in London, New York and Beijing. The electric of the German car manufacturer represents a major step in a new direction for the Bavarian company, being their first electric series model. In order to develop this city car, BMW has invested over two billion Euros in the project. BMW i3 was anticipated by a number of concepts that give rise to numerous rumors ranging from a modern Isetta to all sorts of alternative propulsion systems models.
BMW i3 – Design & Engine & Price
The first pure electric car by BMW is not significantly different from the original prototype. The production version of course doesn’t have the glass doors, having been replaced by conventional ones. These have been placed even further back, making them smaller in size. More conventional in design are also the bumpers, the optical blocks and mirrors.
Also, the line of the rear window is not a straight line, with BMW’s designers chosen an asymmetric design, the rear windows being positioned lower than those of the front doors. The rear doors open backwards, the new BMW i3 not having a middle column.
The i electric car has a rear axle performance of 170 horsepower and 250 Nm of torque (184 lb/ft) and an autonomy between 130 and 160 kilometers (80 – 100 miles) in 100% electric mode. Optionally, customers can order a range extender mode, which dramatically increases the autonomy of up to 300 kilometers (186 miles). That module is a small two-cylinder 650 cc petrol engine from BMW Motorrad division that works as a generator and charges the battery without having a mechanical connection between the propeller and the drive train.
BMW i3 sprints from 0 to 60 km/h in 3.7 seconds (0-30 mph in 3.5 seconds) and from 0 to 100 km/h in 7.2 seconds (0-60 mph in approximately 7.3 seconds). Its top speed is limited to 150 km/h (93 mph) for efficiency reasons.
The batteries can be charged 80% within half an hour using a quick charger (50 kW), while using simple household outlet, the batteries being charged 100% in 8 hours, whilst using the BMW i Wallbox home charger, the batteries are fully charged within 6 hours.
Inside the BMW i3 there is a biradius steering wheel, two digital displays, wood paneling, and iDrive circuit breaker and metallic decorations. It weighs 1,195 kilograms (2,634 lbs) thanks to the CFRP chassis, having a weight ratio of 50:50 front-rear. The suspension consists of MacPherson struts in front and multi (5) back links and clicks on land with 19″ wheels, fitted with 155/70 tires.
The model is already available for German customers. The new BMW i3 has a base price of EUR 34,950 (VAT included) and will be delivered from November 2013, after the Frankfurt Motor Show. In the United States BMW i3 will have a starting price of $41,350, with sales starting in the second quarter of 2014. The price doesn’t include any state or federal incentives that could lower the price or the $925 destination fee.
The international premiere of the BMW i3 was held simultaneously in the cities of London, New York and Beijing today. The revolutionary concept behind the new BMW i3 was presented to the global public in a live broadcast from the three locations. Launch communications for the new electric BMW i3 also got underway at the same time. The campaign for the new BMW i3 started worldwide with a standard international online presence focused on the launch film, a redesigned website with configurator and the first print ads. Social network communications round out the campaign. The corresponding TV campaign will debut in November to coincide with the vehicle’s pan-European market launch. The integrated campaign is a logical continuation of the urban positioning that has defined the BMW i brand since its launch in February 2011. Electric driving in a BMW i3 requires no sacrifice: This comfortable vehicle with the latest technology is highly suitable for everyday driving and boasts all the characteristics of a premium vehicle.
In the BMW i3 – the first series-produced model by BMW i – zero-emission mobility in a premium car package proves to be a recipe for pure driving pleasure. The first BMW Group model running on electric power alone offers customers totally new and groundbreaking ways to experience driving pleasure, sustainability and connectivity on city roads. The visionary design of the BMW i3 showcases both BMW’s customary sporting capability and the efficiency of a four-seater with authentic clarity. Its innovative vehicle concept, including a passenger compartment made from carbon-fibre-reinforced plastic (CFRP), combines lightness, stability and safety with extraordinary spaciousness. Meanwhile, the driver assistance systems and mobility services from BMW Connected Drive and the 360° ELECTRIC services – all developed specially for BMW i – turn zero-emission urban mobility into a compelling everyday driving experience.
New York, London, Beijing. The BMW Group debuted the series version of its innovative electric vehicle, the BMW i3, simultaneously in New York, London and Beijing on Monday. “Innovation drives change. The i3 is more than just a car. It’s a revolutionary step towards sustainable mobility. It is purpose-built around an electric power train to serve the needs of our megacity customers,” said Chairman of the Board of Management of BMW AG, Norbert Reithofer, at the world premiere in New York on Monday.
The BMW i3 – the BMW Group’s first pure electric series-produced model – has the same sporting genes as every BMW and is characterised by sheer driving pleasure. Sustainability is a priority throughout the entire BMW i3 value chain: “The BMW i3 sets a new benchmark for sustainable mobility in all stages of development and production, as well as aftersales,” said Friedrich Eichiner, Member of the Board of Management of BMW AG, Finance, at the unveiling of the BMW i3 in Beijing.
Uwe Dreher, responsible for BMW i Marketing Communications worldwide, summarises: “The aim of all our communications activities is to encourage people to take a test drive and, in that way, win them as potential customers for the vehicle – because the best way to experience the fascination, unique feeling and typical BMW driving pleasure of the electric BMW i3 is to actually drive the car for yourself.”
BMW i3 Video
BMW i3 Wallpaper [photo gallery]
BMW i3 via BMW