After presenting a series of teaser images with Nissan Friend-ME Concept, the Japanese unveiled today the new concept at Shanghai Motor Show 2013.
Nissan has presented at the 2013 Shanghai Motor Show a spectacular concept called Friend-ME. Nissan Friend-ME Concept was announced in a series of teaser images that the Japanese manufacturer has released in the weeks prior to the Shanghai Motor Show.
Nissan Friend-ME Concept – Design & Engine
Nissan Friend-ME Concept represents the prototype of a sporting four-seater sedan designed specifically for the young Chinese customers. This concept is the result of collaboration between Nissan Design China from Beijing and Nissan Global Design Centre.
The project was coordinated by Shiro Nakamura, Nissan vice president and head of design. Nissan says the concept uses an existing platform, so it requires a minimum of unique components.
Nissan Friend-ME Concept has a sportive and spectacular design. The concept is presented with a low ground clearance and reduced front and rear console which provides an aggressive look. Nissan will use a PureDrive hybrid propulsion system for this model.
The Nissan Friend-ME Concept interior is futuristic – with a digital center console that extends up between the two rear seats. The four seats are separated to emphasize that the occupants of the car are equal. Each passenger can access a screen displaying information about the car.
This concept is the first in a series that will announce the new Nissan models dedicated to the Chinese market. The number of young customers increased significantly in China in recent years. There are 240 million Chinese born in 1980, being the main target for an eventual production version of Nissan Friend-ME Concept.
The concept is applicable globally, but the genesis of Friend-ME was Nissan’s research into the aspirations of customers destined to emerge as the world’s largest single market segment: the “Bālínghòu“, which is how around 240 million Chinese born in the 1980s are known. Specifically, Friend-ME addresses the social dynamics of Chinese men in their mid-20s.
“Bālínghòu males are a huge cohort in the world’s largest market, and they’re now reaching their prime,” said François Bancon, Division General Manager of product strategy and advanced planning at Nissan. “Clearly, their tastes will shape automotive trends worldwide for decades to come. So we believe it’s important to listen with respect, and respond by putting dreams within their reach. That’s why Friend-ME is our first proposition in an ongoing dialogue.”
With its exterior design, Friend-ME addresses a fine balance that middle-class Bālínghòu youth must heed. “We call our solution Distilled Da Qi,” said Taiji Toyota, Vice President of Nissan Design China. “Da Qi is about casting an aura, about standing out, but at the same time going with the flow, fitting in. It’s a question of balance, and we’ve worked to refine it right down to the essence. The result adds an entirely new and youthful dimension to the sedan category.”
Nissan Friend-ME Concept Video
Nissan Friend-ME Concept Wallpaper [photo gallery]
Nissan Friend-ME Concept via Nissan