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Mazda Hazumi Concept – The first teaser of the model that anticipates the future Mazda2

Mazda Hazumi Concept will be unveiled officially at the 2014 Geneva Motor Show, and anticipates the future Mazda2. The concept follows the Kodo design philosophy and promises the Mazda6 look for the small segment.

Mazda Hazumi Concept

Mazda Hazumi Concept

Mazda2 will embrace the Kodo design language with its new generation. At Geneva Motor Show, the Japanese automaker will present the Mazda Hazumi Concept, anticipating their next small class model.

Mazda Hazumi Concept – Design, Engine, Novelty

As generously stated in teaser image, Mazda Hazumi Concept represents a new step in the Kodo design philosophy responsible for models such as the Mazda3, Mazda6 and CX-5. The production version of Mazda2 is expected to debut within the year, most likely at the Paris Motor Show.

According to the industry rumors, the Mazda2 will have a crossover version that will be released after the debut of the new generation. The new model will abandon the old platform and will move on to SkyActiv, receiving a reduced wheelbase version of the CX-5’s platform, which will be present rather in spirit, given the drastic changes implemented to accommodate a small class model with a compact SUV platform.

The new generation of the Mazda2 is expected to follow international trends in the field, avoided by several automobile manufacturers, to increase the body dimensions in order to provide more interior space.

Mazda Shinari Concept, the first representative of the Kodo design language.

Mazda Shinari Concept, the first representative of the Kodo design language.

Along with the Mazda Hazumi Concept, the Japanese will bring at Geneva Motor Show the new 1.5-liter Skyactiv-D diesel engine, complying with the Euro 6 emissions standards. The new diesel engine is expected to equip both the new Mazda2 and Mazda3d. For now, the information on this unit are limited, but we expect a significant reduction in CO2 emissions and fuel consumption compared to current Mazda diesel engine of the same displacement.

The future Mazda2 will address a female audience

With fierce competition in the sub-compact segment, Mazda decided to change gears and choose another strategy for the future. So the new generation Mazda2 will change its target audience, seeking to mostly attract the female audience.

Scheduled to arrive on the market by the end of 2014, the Japanese model will be created with one purpose in mind: to attract the fair sex. This is recognised even by Peter Birtwhistle (Mazda Motor Europe design manager), who argues that Mazda2 is more profitable on the Asian market and not that of Europe, where it is acquired mainly by the male audience. Therefore, the “new generation will be drawn to attract women.”

As a consequence of this decision, Birtwhistle admits thet the new Mazda2 will give up to certain muscular, masculine, aggressive lines, precisely in order not to scare the female audience. Even so, Birtwhistle claims that the new small car will be “very handsome”.

[learn_more caption=”Mazda Hazumi Concept Press Release”] MAZDA HAZUMI TO DEBUT AT GENEVA MOTOR SHOW

– Company’s dynamic new subcompact concept points the way to the future
– Mazda is unveiling the Mazda HAZUMI at the 84th Geneva International Motor Show
– Geneva also hosting premiere of small-displacement SKYACTIV-D clean diesel

Mazda is unveiling the Mazda HAZUMI, a next-generation subcompact concept, at the 84th Geneva International Motor Show. In another world premiere at the upcoming event, the convention-challenging Japanese carmaker will also exhibit its new clean diesel engine: the SKYACTIV-D 1.5.

The name HAZUMI, which means “bound” or “spring up” in Japanese, is particularly well-suited to a small car that appears to be bursting with energy. Built with no compromises to Mazda’s engineering principles, the HAZUMI expresses the ideal form for the company’s next-generation subcompact.

Mazda will also present the SKYACTIV-D 1.5, a newly developed small-displacement clean diesel. Another Geneva exhibit, meanwhile, commemorates the 25th anniversary of the iconic Mazda MX-5, the all-time bestselling roadster.

The event is open to the public from 6-16 March with press days on 4 and 5 March. Mazda is holding a press conference in hall 5 on Tuesday afternoon (4 March) from 14:00-14:15 CET.[/learn_more]

Mazda Hazumi Concept via Mazda

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