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BMW Vision Luxury – The concept that anticipates the future 9 Series

The German luxury automaker presents BMW Vision Luxury Concept – a model who wants to redefine the idea of premium and to dictate the stylistic direction that the new BMW‘s large saloons will follow.

BMW Vision Future Luxury Concept

BMW Vision Future Luxury Concept

BMW Vision Future Luxury concept was presented at the 2014 Beijing Motor Show. The model shows the Bavarians’ vision over luxury cars and projected the future appearance of the next generation 7 Series, at least in the case of aesthetic elements, or perhaps a flagship 9 Series – a proper rival for the new Mercedes-Benz S-Class.

BMW Vision Luxury Concept – Design & Technology

The entire concept model was designed by a team under the direction of Adrian van Hooydonk, Senior Vice President of BMW Group Design. van Hooydonk stated that this exhibit is one of the directions that BMW could go, at least from the aesthetic point of view, in the years to come. The concept is a real test bench for current and future BMW technologies, the bodywork being constructed with many carbon fiber and light alloys elements, all arranged to create a form with a best drag coefficient.

BMW designers say that this concept shows " the perfect profile" of a car in their vision. Do you agree?

BMW designers say that this concept shows ” the perfect profile” of a car in their vision. Do you agree?

The BMW Vision Luxury concept is trying to show us the thinking on the subject of modern luxury, carried forward with logic, a true mark philosophy for the Bavarian car manufacturer. Because it didn’t have to make a production model, BMW designers had total freedom, leaving aside conventions and the rules they normally use.

For example, for the profile of the new BMW Vision Luxury concept, the designers drew what they consider to be “perfect proportions” of an automobile in this segment. The wheelbase is big, the wheels are located at the extremities of the vehicle and the ground clearance and height are reduced to ensure an impressive silhouette, difficult to achieve on a production car designed to highlight the dynamism in its most refined form. The profile presents a finely carved line from one end to another, the latter being one of the design features that could reach on the next production models of the Bavarians.

Special Technology – Laser headlights and OLED taillights

This is how the headlights might look on the future BMW models. With laser, of course.

This is how the headlights might look on the future BMW models. With laser, of course.

Since BMW has the world’s first production model equipped with standard laser lights, they couldn’t miss from the brand new Vision Future Luxury concept. That is exactly what the designers thought, and they integrated these elements into another form, which could become, over the years, what the “Angel Eyes” are today. You know what we’re talking about: the “light signature” of BMW, which consists of two bright circles integrated into the headlights of the BMW models for more than two decades, refined from one model to another, and studied more than the ordinary observer can imagine.

OLED taillights, as well as standard ones, are studied months or even years by the BMW experts to ensure that they had the desired look from all points of view.

OLED taillights, as well as standard ones, are studied months or even years by the BMW experts to ensure that they had the desired look from all points of view.

Well, the new BMW Vision Luxury concept benefits from something really special – the OLED technology. It is integrated into the taillights, which has several “L”s, of various sizes, placed one above the other, such as stairs, to show the BMW rear light signature at larger distances and with different intensity. OLEDs, or organic ELDs, are very thin semiconductors positioned between two electrodes. The resulting polymer emits light and has a thickness of 400 nanometers, which means it is 400 times thinner than a human hair. In addition, OLEDs are flexible, offer uniform illumination over the entire surface, providing a wide dispersion of light and open a new door in terms of lighting for all future BMW vehicles.

New technology for the interior

In addition to new interior design which you can notice in the pictures from the photo gallery, BMW Vision Luxury shows the BMW’s engineers new ideas in terms of technology. Head-Up Display, the display that we find on some BMW series models, capable of projecting clear images on the windshield, provides an image with augmented reality for the driver of the BMW Vision Future Luxury concept.

The system is able to “highlight” important traffic signs, road hazards and much more specific info in order to redirect the driver’s attention toward things that matter. Among the things the system monitors and displays in the driver’s vision are the speed limits in the area and real-time information on traffic lights stages ahead, promising the possibility of reducing the length of journeys depending on the pace between traffic lights.

We are promised a Head-Up Display more advanced than ever, keeping the traditional BMW features.

We are promised a Head-Up Display more advanced than ever, keeping the traditional BMW features.

The driver (or the front passenger) has a special panel with touch screen at its disposal, being able to exchange information, settings or to make reservations, without even the driver’s eyes to leave the road. For example, through integration of the BMW ConnectedDrive system, the driver and the front passenger may agree in real time, just using the commands made by them on the tactile surface, on subjects like Buying Opera tickets, all through the BMW Concierge service, available only in some markets at the moment, and only for certain models.

This is the touch interface of the detachable "tablet" dedicated to rear passengers.

This is the touch interface of the detachable “tablet” dedicated to rear passengers.

Rear seat passengers have two displays mounted in carbon fiber support, and a removable tablet in the back, leading the control interface to a new level. All devices from the back are also integrated into the BMW ConnectedDrive philosophy, providing a variety of services to customers who choose a model equipped with this system, promising to act as a virtual assistant for the rear seat occupants who will be able to reserve and order services and objects in real life through the interface of the automobile.

BMW Vision Luxury Concept Wallpaper [photo gallery]

BMW Vision Luxury Concept Press Release

BMW Vision Future Luxury
Modern luxury driven by design and innovation

Beijing/Munich – April 19, 2014 6:00pm EDT/3:00pm PDT. . . The BMW Vision Future Luxury furnishes a long-term outlook on the perception of modern luxury for the BMW brand. It stands for a forward-looking fusion of exclusivity and innovation, for a driving experience that is at once emotional and exclusive. All this is conveyed through the outstanding exterior and interior design of the BMW Vision Future Luxury along with its innovative technology, a pioneering lightweight engineering concept and a seamlessly integrated user interface and driving experience that caters optimally to the needs of all occupants. The BMW Vision Future Luxury makes its world debut at the 2014 Beijing Motor Show.

“Innovative technology and modern luxury have always been an important part of BMW’s brand DNA,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “We use visionary concept vehicles like the BMW Vision Future Luxury to show where we may be going with these themes in the future, and to give us new inspiration and motivation. The BMW Vision Future Luxury – with its innovative technologies and with meticulous precision and quality in every detail – takes our thinking on modern luxury a logical stage further.”

Heralding a new approach – the design

“The design of the BMW Vision Future Luxury is the messenger of our philosophy of modern luxury, one in which innovative technologies play a key and vital role. These innovations deliver a new, multifaceted luxury experience that spans intelligent lightweight engineering, innovative interior design and a radically new user interface design,” says Karim Habib, Head of BMW Design, summing up the design approach to the BMW Vision Future Luxury.

This approach is particularly tangible in the interior. Throughout, the design expresses both form and function of the innovative technologies. For example, the intelligent lightweight engineering concept of the BMW Vision Future Luxury is expressed in the design principle of subtractive modeling. That is to say, the specific geometry and functions of an individual component are created from one and the same layered composite structure, comprising many different levels and materials. An initial base layer of fine carbon fabric is followed by a functional level featuring user interface components, control and display interfaces and lighting functions, which in turn is followed by a further structural, load-bearing layer of aluminum for additional strength. Finally, the top layers comprise wood, then leather, to create a warm and comfortable ambience. In a given area of the interior, the multi-layer structure is “milled down” to the appropriate depth depending on what surface material and what function is required. Since the interior geometry is therefore always pared down to essentials, this cuts total weight substantially. This treatment also makes for virtually seamless transitions and very elegant, fluid surfaces.

The unrivalled characteristics of carbon as a material – both individually and in combination with its surrounding materials – are optimally utilized in this rigorous lightweight design concept. The carbon underlying layer is visible in the doors, under the seats and especially in the innovative, pared-down B-pillar. A full B-pillar as used in the past is dispensed with. The carbon construction allows the seat frames to be integrated into the load-bearing structure. There are also connections to the door sills and centre console, which means only a very small and unobtrusive B-pillar is required. The BMW Vision Future Luxury’s wide- opening coach doors would not have been possible without this new carbon B-pillar solution.

New-style user interface design and exclusive BMW ConnectedDrive services

In the driver’s and front passenger’s area, precisely defined lines and surfaces create a sense of exclusive dynamism. The design of the instrument panel closely complements the design of the displays themselves. The driver is surrounded by a wrap-around cluster of three intermeshing displays, creating the typical BMW driver-centric cockpit. The three- dimensional display technology means that at the visual level the instrument panel styling appears to carry over into the displays themselves. In other words, to the eye the interior space seems to continue into the solid structures of the instrument panel, generating an impression of unprecedented depth and spaciousness.

The left-hand display mainly presents vehicle-related information, while in the centre a programmable cluster displays speedometer, rev counter and other information, as well as context-adaptive supplementary data, which is displayed as and when relevant. Meanwhile, the right-hand display – the Driver Information Display – provides additional infotainment information. The driver also has the option of controlling all these functions by voice command.

BMW Vision Head Up Display

The primary driver display, however, is the “contact-analogue” BMW Vision Head Up Display. This display augments the driver’s view of the real world by projecting information directly in the driver’s line of sight onto the road. Buildings, traffic signs or hazards can be highlighted directly in the real-world environment, selectively directing the driver’s attention to specific information which is particularly important at any given time. This technology gives a new dimension to driver assistance functions such as Speed Limit Info, where road signs can be identified and highlighted in the driver’s field of view, or the Traffic Light Assistant, which provides real-time information about traffic light phasing.

In place of a central shared information display for driver and front passenger, the BMW Vision Future Luxury offers front passengers their own Passenger Information Display. This display is connected to the Driver Information Display via a touch-sensitive panel, where information can be exchanged between driver and front passenger using swiping movements. Applications like booking opera tickets online direct from the vehicle via the BMW ConnectedDrive Luxury Concierge service can be displayed in the Passenger Information Display, where they don’t risk distracting the driver. The relevant functions can be conveniently controlled by the front passenger using the iDrive Controller with touch- sensitive interface.

Rear Seat Touch Command Tablet.

In the back, two Rear Seat Displays set into carbon surrounds, and a detachable Rear Seat Touch Command Tablet, put the finishing touch to the integrated user interface concept of the BMW Vision Future Luxury. These displays can communicate with the front displays and also with the BMW ConnectedDrive services. Everything from trip-related information like speed and journey time to information relating to the Luxury Concierge Services can be displayed here in simple and customized form. It is also possible to use online entertainment content like internet-based video and music streaming as well as gaming. All content and functions can be controlled from the rear seats using the detachable Rear Seat Touch Command Tablet in the centre console.

Personal space at the rear

For the occupants of the rear seats, the BMW Vision Future Luxury offers a luxurious haven of personal space. Two large, deeply contoured single seats add to the appeal, inviting passengers to retire into their own personal “comfort zone”. A retractable table, the angled Rear Seat Displays and the rigid backs of the front seats create a very private ambience, sectioning this area off from the rest of the interior. The sense of privacy is accentuated by modern, flowing geometry and the use of select materials, with lavish wood surfaces extending from the rear parcel shelf to enfold the rear seat occupants in a cosseting three- dimensional space. Strategically placed lighting slats integrated into the wood echo the surrounding styling and, with their warm glow, accentuate the modern and cozy ambience. Finest-quality aniline leather in Batavia brown and a lighter Silk shade, Silk nubuk leather and the warm brown, layered lime wood all have a natural aura which offers unique visual appeal and quality. The division between darker materials in the upper areas and light materials in the lower areas creates a feeling of warmth and a luxurious sense of space. A deep-pile pure silk carpet rounds off the exclusive array of materials in the interior of the BMW Vision Future Luxury.

Exclusiveness and elegance – the exterior design

In side view, perfect proportions – precise, uncluttered and elegant – convey the exclusiveness of the BMW Vision Future Luxury. The long wheelbase, short overhangs and low, set-back greenhouse lend the stretched silhouette a refined dynamism. In hallmark BMW style, a finely sculpted contour line creates a taut arc along the side of the vehicle, and the opulent surfaces underneath this line have, as always on a BMW, been shaped by seasoned modelers. This hand-sculpted design gives the surfaces a special emotional appeal that would be beyond the capabilities of a computer. The effect is further enhanced by the Liquid Platinum Bronze exterior paintwork, which generates a warm, shimmering effect. An exclusive flourish at the side of the vehicle is the side mirror, which appears to grow organically out of the chrome window trim. Designed as a visual continuation of the chrome trim, its slender stalk is attached to the mirror from below, giving it a graceful and effortless appearance, almost as if it were hovering in mid-air.

BMW EfficientDynamics: honed aerodynamics and intelligent lightweight engineering

The exterior design perfectly showcases the advanced aerodynamics and innovative lightweight engineering of the BMW Vision Future Luxury. The coupé-style roofline and sloping boot lid, for example, significantly reduce drag. Underlying the tautly sculpted exterior surfaces, equally refined solutions provide optimal channeling of the airflow. They include the Air Breather system at the rear of the front wheel arch, a C-pillar with internal air channeling, and openings in the rear apron which vent air from the wheel arches. An elegant carbon strip in the door sill area alludes discreetly to the innovative lightweight engineering concept based on aluminum and carbon. Both these lightweight materials are used in the vehicle in exactly the right places to achieve maximum effect – both individually and in tandem.

BMW Laserlight at the front

Clean and simple in design, the traditional iconic BMW front-end design cues – the twin kidney grille and twin headlights – instantly proclaim the brand identity of the BMW Vision Future Luxury. The lean contours of the headlights also hint at the innovative technology sheltering behind them: BMW Laserlight. This new technology not only paves the way for a very flat and dynamic interpretation of the typical BMW twin round headlamps, it also sets completely new standards in terms of brightness, range and intensity. The concentrated, parallel light beam is up to ten times more intense than that of an LED system. The reduced energy consumption and packaging requirements of laser lights make this technology a prime candidate for use in future vehicles.

Underneath the headlights, the assertive multi-material front apron accentuates the elegant front-end styling. At the outboard ends of the apron, graceful carbon air deflectors conceal a range of BMW EfficientDynamics aerodynamics features. The thin-walled air deflectors are made of carbon, a further reminder of the intelligent lightweight engineering concept of the BMW Vision Future Luxury. A slender chrome strip on the air deflectors highlights the airflow system.

OLED lighting at the rear

The horizontal lines of the side profile glide gently away at the rear in a final expansive flourish. As at the front, the body styling in this area is deliberately understated, allowing the innovative, narrow and slender lights to make a powerful statement. For the first time on a BMW the rear lighting is provided by organic LEDs, paving the way for a completely new treatment of the typical BMW L-shaped lights. The BMW Vision Future Luxury’s L-shaped rear lights comprise a large number of small, likewise L-shaped OLEDs.

An organic LED consists of wafer-thin organic semiconductor layers positioned between two electrodes. The light-emitting polymer layer is only approx. 400 nanometers thick, making it roughly 400 times thinner than a human hair. Organic LEDs are not only extremely thin, as well as flexible, they also produce very uniform illumination over their entire surface. Due to their very thin dimensions, and since they do not require reflectors in order to produce the desired broad light dispersion, they open up completely new ways of using light in and around the vehicle.

With its arrival in Beijing, the BMW Vision Future Luxury furnishes a long-term outlook on the perception of modern luxury for the BMW brand.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls- Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls- Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

BMW Vision Luxury Concept via BMW


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