Oct 25, 2010
Paris Motor Show, which opened its gates this fall, revealed the intense struggle between two generations of vehicles. Many of the cars displayed in the exhibition will renew, in the following months, the European automobile market, while most of the electronic concepts will have to wait at least a year to find the right path to showrooms.
The new car market in Europe is ready to be overwhelmed by a new generation of vehicles. We are thinking of cars which are more accessorized, full of electronic command and control systems, equipped with engines that produce low carbon dioxide emissions – satisfying the increasingly stringent regulations imposed by authorities all over Europe. If for a so-called ZEV (Zero Emissions Vehicle) the customers will have to wait a little bit more time, for a new classic motor car, which made its debut at one of the most prestigious auto exhibitions worldwide the dealers’ price lists will be revealed very soon.
According to a spontaneous survey made among the visitors at Paris Motor Show 2010, one of the most appreciated vehicles which will have a major impact on the auto market is the new Ford Focus. Although there can be found both positive and negative impressions regarding its design, because of the Ford worldwide reputation, the new Ford Focus is likely to draw more and more customers into showrooms beginning with the first months of 2011. If we take into account the fact that Ford manufacturers are very ambitious and wish to seize the European market, then it is quite clear that we will witness a true marketing offensive once the car has arrived in show rooms.
But, in the same time with Ford Focus, there appears a very alluring vehicle, Citroen C4. Even though Citroen C4 has not been considered a rival for Ford Focus yet, the French model has a real chance to succeed and we are sure that its manufacturers will take advantage of it.
Unfortunately for both vehicles mentioned above, many of the major competitors, such as Volkswagen Golf, Renault Megane or the Opel Astra – have already inaugurate their new generation cars and it will be quite difficult to expel them from their leading position.
Extremely important for the European automobile market will be the new Volkswagen Passat. The Germans seem to have imagined in a very realistic way their vehicle, their final result being a success. While other competitors like Renault Laguna, Ford Mondeo or Opel Insignia have been forced to confront with a very deleterious period in terms of marketing, the new Passat entered in the game just when the auto market is back on an upward trend. Moreover, the Germans have transformed this variant in a champion of technology, equipping it with the Start/Stop system from the basic version, Trend line, and also offering a wide range of engines, releasing from 105 hp to 300 hp.
Other vehicles presented at Paris Motor Show 2010 which could be successful in Europe are the new Peugeot 508 and Renault Latitude, both targeting a niche placed on the market between C and D segments.
An accessible interesting car is the Korean Passat, Kia Optima. Maybe, if it had another brand printed on the hood, Kia Optima would become a best-seller in Europe. In the same way, its less good-looking brother, Hyundai Equus, or the Mazda 2, Fiat Punto, Chevrolet Aveo or Evo- can equally participate in a competition for the most affordable and practical car. Of course, we must not forget about the new Chevrolet Captiva and Chevrolet Orlando, Nissan Micra, Opel Astra Caravan and Opel GTC Paris – which are trying to offer new driving experiences.
One of the most interesting battles was fought by the German manufacturers who produced the premium BMW, Mercedes-Benz and Audi vehicles. Although it was expected such a battle to take place at the exhibition in Frankfurt, the three car producers chose to reveal their new models in the city of lights. Customers with large and full pockets will have to choose between the new BMW 6 Series Coupe, which is only few steps away from Mercede Benz CLS and at several pavilions distance from Audi A7.