Infiniti Q30 Concept was officially unveiled at Frankfurt Motor Show 2013 (65th Internationale Automobil-Ausstellung), the Infiniti booth drawing much attention. The Q30 concept predicts the future model of the Japanese brand in the premium compact class. With the help of the new Infiniti Q30, the Nippon automaker will attack a highly disputed segment in Europe – the premium compacts, where it will face models like Mercedes-Benz A-Class, Audi A3, BMW 1 Series and Volvo V40. To stand out, Infiniti Q30 chose an unusual design that makes it hard to categorize. The manufacturer says that it isn’t a coupe or a hatchback.
Although it is called Concept, the Infiniti Q30 is very close to its final form. This model will open new doors for the Japanese car manufacturer by entering in the premium compact class.
Infiniti Q30 Concept – New design new segment
Infiniti Q30 Concept shares its technical platform with the Mercedes-Benz A-Class rival and it will be the first Infiniti model with front-wheel drive. The Japanese say that they are targeting a younger audience with this model and this is reflected in the fluid design.
The future Infiniti Q30 will be assembled at the plant in Sunderland, UK, the automaker hoping to produce 50,000 units per year by 2015. Most of these cars will be exported to China and the United States. Infiniti Q30 will become the second volume model after the current Infiniti Q50, produced at a rate of 65,000 units per year.
The Nippon relies heavily on the unusual design of the Infiniti Q30 model. “The form of this model was designed specifically to be difficult to categorize. It is not a coupe, nor a hatchback or a crossover. It will be attractive for the young customers who will not fit into a certain category,” said Johan de Nysschen, Infiniti CEO.
The design of the Infiniti Q30 Concept is signed by Alfonso Abaisa, the man who led until recently the Nissan Europe design studio in Paddington, UK, where they drawn successful models like the Juke and Qashqai.
Infiniti gives younger, unconventional premium customers a seductive alternative to discover with Q30 Concept
FRANKFURT, Germany – The new Q30 Concept – Infiniti’s future vision for the most accessible product in its range – is an untraditional approach suited to premium customers who themselves defy convention.
The design precursor to a new compact premium entry from Infiniti, making its debut at the IAA Frankfurt Motor Show, Q30 Concept reflects Infiniti’s insight that future growth in the premium sector is about more than shifting customer demographics. A new generation’s unique attitude toward premium-ness could be as seismic in the years ahead.
“Younger customers are coming into the premium segment with their own attitude toward premium-ness,” said Hugues Fabre, Director, Infiniti Marketing. “They are looking for intense, authentic experiences, and they are willing to bend the traditional codes of luxury and disrupt convention to create better and more customised experiences.
“We believe these customers deserve a premium product of their own. Q30 Concept explores that possibility.”
Q30 Concept bends convention with its “design mash-up” of three different types of body style – the coupe, the hatch and the crossover. The result is a very modern alternative to traditional premium automotive products with its sleek silhouette, dynamic character and artistically sculpted, individualistic interior design.
“These customers want to define for themselves what luxury is rather than have others impose that definition,” said Fabre. “They’re less willing to connect size, presence and high-output power as key ingredients of the premium product. Rather, they’re looking more for balance, great design and outstanding execution.”
“Q30 Concept is designed to make an emotional connection with customers spontaneously,” Fabre said. “It’s a connection we believe they want to make.”
Infiniti Q30 Concept Video
Infiniti Q30 Concept photo gallery – Frankfurt Motor Show 2013 Live
Infiniti Q30 Concept at IAA 2013