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Detroit 2013 Live: Ford Atlas Concept

Ford Atlas Concept presented at 2013 Detroit Auto Show (North American International Auto Show – NAIAS 2013) announces the next generation of the F-150 American flagship pick-up, expected to be replaced in 2015. Atlas predicts the future design direction and proposes new technologies that will be also found on the series number.

Ford Atlas Concept at 2013 Detroit Auto Show

Ford Atlas Concept at 2013 Detroit Auto Show

Ford F-150 is the best selling model on the U.S. auto-market in 2012. It is one of the emblematic models of the Blue Oval and deserves a special treatment. The American car manufacturer prepares the ground for the launch of the new F-150, scheduled for 2015, with an innovative concept, presented at the Detroit Motor Show world premiere.

Ford Atlas Concept photo gallery – Detroit Auto Show 2013 Live

Ford Atlas Concept – Design & Engine

Ford Atlas Concept proposes a sporty design, influenced by the “Built Ford Tough Image” philosophy and highlighted by a prominent and oversized front grille, generous wheel passages and off-road tires. LED lights aren’t missing and also a rear spoiler. In the trailer, designers embedded new anchorage elements, hidden ramps and a 110-volt outlet.

At the interior, the designers have chosen a new leather seat upholstery, contrasting stitching and many metal inserts. Although these details won’t be included on the series version, Ford claims that we will see a more functional F-150 with some more space for rear passengers’ feet and with new commands that can be operated even with gloves.

Thanks to the Ford technological department, the new concept Ford Atlas Concept comes with a video camera system that provides a 360-degree view, facilitating parking maneuvers. As well, the Dynamic Hitch Assist is available, which helps to connect a trailer.

Propulsion is provided by an EcoBoost engine offering direct injection, turbocharging and even a special Start-Stop system, which detects the presence of a trailer and no longer stops the engine at traffic lights. According to the official press release, these improvements reduce fuel consumption by 20%.

“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”

Ford Atlas Concept Video

Ford Atlas Concept at NAIAS 2013 via Ford

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