Volvo is seeking to reposition itself as a premium brand in the US auto-market and promises a lifetime warranty on parts replaced its models.
If all these conditions are met, Volvo promises that the owners will not be forced to compensate for the same component throughout the vehicle operation. There are some exceptions: among them include belts, tires, filters, mats and batteries.
The launch of this guarantee program is a first step that Volvo makes to be able to reposition itself as a premium manufacturer in the US market.
via Volvo USA