Ssangyong will go through a serious rebranding, which will be completed in 2017 by removing this name from the automotive market. Ssangyong range will be sold, from that moment, under a new logo.
SsangYong will pass through the third rebranding of history that will make giving up that name, JustAuto headlines. The company that started in 1954 under the name of Ha Dong-hwan Motor Co. It will sell its products since 2017 under another name. The name will be given by leading Indian corporation which holds manufacturer in South Korea. The name change is intended to facilitate market entry brand in the United States and the Indians want to get rid of the negative legacy that has the brand in that market. However, Ssangyong wants to double its sales in the coming years, the target is 300,000 units per year by 2016.